We’re very pleased to finally announce our new brand for 2020 and beyond.  All Just ETOs training services will now continue to be run and developed under our new name.

We started out as the first dedicated recruiter for marine electronics/electrical skills.  The business focus was on addressing a growing industry skills shortage.  So as part of this, we soon expanded to develop our own training courses.

We believed in the value of our training service so much, we soon decided to fully focus on it.

However, when we stopped recruiting the Just ETOs brand didn’t make as much sense any more.  Because we were mostly training Engineers.

It has been odd to watch Just ETOs grow in strength as a brand, whilst knowing we would soon have to change it.

We’re confident in the strength of the new brand, under which our mission to address the skills shortage will continue.  Because actually, nothing else has changed.

Same great training.  Same great team.  Same mission.  New name…


“Superyacht Electronics Academy”


What else can be expected in 2020?

  • A new digital platform for students to access course material and information
  • New courses, covering other system disciplines
  • New classes at occasional “pop-up” locations, as well as existing academy locations
  • A new focus in providing custom training packages for clients

Listen guys. I loved the training courses, but I think you have to change the business name.  I’m not an ETO.  I’m an Engineer!!


Chief Engineer, 2018